Cleaning it up! 

The Mission 

Rapid Response Pressure Cleaning (RRPC) was a newly launched family business which specialities in external cleaning services. The business was based in the south-eastern suburbs of Melbourne with, a focus on clientele in Melbourne's east. As part of their start up they need a website. 

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Design Brief 

The client needed a simple website to showcase their clients the services they provide and direct traffic to their website and increase enquiries.  

Fonts & Colors 

The client has worked with another cretive agency prior to commissioning a website design and development package. 

They where able to provide a color palatte and font guide to match their logo. 

Photography & Visuals 

The goal was to mix stock image with service photos from their previous jobs. 

Delivery Timeframe

4 week turn around 

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The Process...

  • As a new business with its first ever website the client brief included using a platform which could grow and shift as their business did; for this reason, we chose WordPress.  
  • A simple one-page design concept was used to make it easy for the users to go from one page to another. 
  • The services buttons were designed to drive the clients to the services page to get an overview and prompt an increase in quote requests. 

The Stats

  • The project was completed during COVID lockdowns during 2020 over a 3-week period.  
  • Total hours spent 90 hours 
  • Final product 3-page website with multiple subsections

The struggle...

  • Some of the accent colors requested by the client didn’t suite, as they had already had a logo created and they were off brand and clashed.  We were able to find suggest a compromise which worked in linking the site to the logo.  
  • The business growth also meant that soon after the initial site was developed that a change was required to support both the commercial and residential services they provide.  
  • As with a lot of new businesses having photographs for the site was initially difficult, also there was not the provision for a photographer to be engaged for various reasons including Covid restrictions. As the client's business increased, they built their before and after photos, which they also used for build a social media presence.  
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The wins 

  • The quote request went from 2 or 3 a month, to over fifty.  
  • Even with the accent colour requested not suiting the logo we soon found a suitable to compliment both the website and the owners 
  • Many of the photograph feature the business owners, which highlighted the family nature of the business but also brought it to life.  
  • The face of the family in the home page not only attracted friends and family but also other clients in the area, this proved to be a good marketing move 
  • The homepage buttons allowed simple and effective navigation between both the residential and commercial services for potential clients.  
  • Stock pictures were used but the family has few old pictures that helped to bring a personalise feel to the website 
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