Cleaning it up! 

The Mission 

Rapid Response Pressure Cleaning (RRPC) was a newly launched family business which specialities in external cleaning services. The business was based in the south-eastern suburbs of Melbourne with, a focus on clientele in Melbourne's east. As part of their start up they need a website. 

Design Brief 

The client needed a simple website to showcase their clients the services they provide and direct traffic to their website and increase enquiries.  

Fonts & Colors 

The client has worked with another cretive agency prior to commissioning a website design and development package. 

They where able to provide a color palatte and font guide to match their logo. 

Photography & Visuals 

The goal was to mix stock image with service photos from their previous jobs. 

Delivery Timeframe

4 week turn around 

The Process...

• As a new business with its first ever website the client brief included using a platform which could grow and shift as their business did; for this reason, we chose WordPress.  
• A simple one-page design concept was used to make it easy for the users to go from one page to another. 
• The services buttons were designed to drive the clients to the services page to get an overview and prompt an increase in quote requests. 

The Stats

• The project was completed during COVID lockdowns during 2020 over a 3-week period.  
• Total hours spent 90 hours 
• Final product 3-page website with multiple subsections

The struggle...

• Some of the accent colors requested by the client didn’t suite, as they had already had a logo created and they were off brand and clashed.  We were able to find suggest a compromise which worked in linking the site to the logo.  
• The business growth also meant that soon after the initial site was developed that a change was required to support both the commercial and residential services they provide.  
  
• As with a lot of new businesses having photographs for the site was initially difficult, also there was not the provision for a photographer to be engaged for various reasons including Covid restrictions. As the client's business increased, they built their before and after photos, which they also used for build a social media presence.  

The wins 

• The quote request went from 2 or 3 a month, to over fifty.  
• Even with the accent colour requested not suiting the logo we soon found a suitable to compliment both the website and the owners 
• Many of the photograph feature the business owners, which highlighted the family nature of the business but also brought it to life.  
• The face of the family in the home page not only attracted friends and family but also other clients in the area, this proved to be a good marketing move 
• The homepage buttons allowed simple and effective navigation between both the residential and commercial services for potential clients.  
• Stock pictures were used but the family has few old pictures that helped to bring a personalise feel to the website